Prior to founding Western Star Digital, Mr. Denenfeld's 25 year career was spent managing sales operations for world-class organizations in the fields of live video production, wireless and optical network communication systems, IT infrastructure and professional services, mechanical engineering, and systems integration. It was during this time his fascination with technology and new applications began. This interest in applying technology to communications problems led him to seek a wide variety of projects that covered the full spectrum of needs in the communications industry.

His vision was to build a world-class technology integration team that would offer a wide variety of experience from multiple disciplines. This is Western Star Digital’s magic sauce; using our depth and breadth of experiences to design unique solutions for our clients' unique needs.

John's current responsibilities include corporate planning, strategic market development, creating meaningful value propositions, building and maintaining partnerships, overseeing operations, and managing customer and manufacturer relationships. With more than 25 years of experience in the business management of system integration for broadcast, film, interactive media and network communications, John has the knowledge and skills needed to keep Western Star Digital at the leading edge of the digital media, professional video, and IT systems integration industry.